A skincare entrepreneur built a national following on Montana botanicals. As the state grows, its entrepreneurs are rewriting what a Montana company can be.

Torres formulates skincare using Montana-grown botanicals.

What sets it apart

Her brand grew through direct online sales and word of mouth. For those who know the region well, it is a point of quiet pride.

She keeps production and jobs based in Billings.

Why it matters

In the end, the story here is really a story about the northern Rockies and the people drawn to them. Their bets on Montana may well shape the state's next chapter.